User experience design and information architecture
- User experience design
- Creation of new and interesting experiences / solutions that are tailored to the user and organisation's identity.
- User modelling – persona and scenario creation, role–playing.
- Information architecture – workflows, page / content groupings, hierarchy, placement.
Content design
- Content design – defining user needs, writing content clearly, in plain English, user testing and iterating the content based on feedback.
User research
- Facilitate and participate in user testing session.
- User analysis and profiling plus other insight gathering activities.
- Discover user goals, motivations, and work patterns.
- Qualitative and quantitative research.
User Interface design
- Interface focused – designing to make the user's interaction as simple and efficient as possible to accomplishing user goals.
Design
- Visual design – creating layouts and elements based on the service design manual and exceed expectations of the organisation by creating and building new elements that are in keeping to the guide.
Prototyping
- Paper prototypes, clickable wireframes and prototypes.
Front-end development
- HTML and CSS / SCSS – deigning and prototyping in production ready code that is to Government Digital Service standard.
Testing
- Testing the service in various devices and browsers.